Privacy Policy

When you visit our website, we may collect certain information about you, including:

• Personal identification information: such as your name, email address, and phone number provided voluntarily by you during the registration or checkout process.
• Payment and billing information: necessary to process your orders, including credit card details, which are securely handled by trusted third-party payment processors.
• Browsing information: such as your IP address, browser type, and device information, collected automatically using cookies and similar technologies.

We may use the collected information for the following purposes:

• To process and fulfill your orders, including shipping and delivery.
• To communicate with you regarding your purchases, provide customer support, and respond to inquiries or requests.
• To personalize your shopping experience and present relevant product recommendations and promotions.
• To improve our website, products, and services based on your feedback and browsing patterns.
• To detect and prevent fraud, unauthorized activities, and abuse of our website.

We respect your privacy and do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Trusted service providers: We may share your information with third-party service providers who assist us in operating our website, processing payments, and delivering products. These providers are contractually obligated to handle your data securely and confidentially.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal requests or orders.

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and gather information about your preferences and interactions with our website. You have the option to disable cookies through your browser settings, but this may limit certain features and functionality of our website.

BeautyMart offers an optional AI-powered skin analysis feature ("Skin Scan") to help you understand your skin type and receive personalised skincare recommendations. This section explains what happens when you use this feature, in addition to the general practices described elsewhere in this Privacy Policy.

Information We Collect Through Skin Scan

When you choose to use the Skin Scan feature, we may process:

• A photo or live camera capture of your face, provided voluntarily by you.
• Facial geometry and related biometric data derived from your photo, used to identify skin characteristics such as texture, tone, and visible concerns.
• Skin analysis results generated by our AI models, including scores and concern data related to your skin.

How We Use This Information

We use the information collected through Skin Scan solely to:

• Generate your personalised skin analysis and skincare recommendations.
• Improve the accuracy and performance of our AI models over time, using de-identified or aggregated data where applicable.

Photo Storage and Deletion

Your photo is used only to generate your skin analysis. Unless you choose to save your results to your BeautyMart account (for example, to track your skin progress over time via "My Skin Journey"), your photo is not permanently retained and is deleted after processing. If you are logged in and choose to save your scan results, we retain the analysis data associated with your account until you request its deletion.

Accuracy of AI-Generated Results

Skin Scan results are generated using artificial intelligence and are intended for general skincare guidance only. Like any AI technology, results may occasionally be inaccurate or incomplete and should not be relied upon as a medical diagnosis. We recommend consulting a licensed dermatologist for any serious or persistent skin concern.

Your Consent

Before using the Skin Scan feature, you will be asked to provide explicit consent to the scanning and processing of your facial and biometric data, separate from your general agreement to this Privacy Policy and our Terms of Service. You may decline to use this feature at any time without affecting your ability to use the rest of the BeautyMart website.

Sharing of Skin Scan Data

We do not sell or share your photo, facial geometry data, or skin analysis results with third parties for marketing purposes. Skin Scan data may be processed by trusted service providers who assist us in operating this feature, under the same confidentiality obligations described in the "Information Sharing" section above.

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised “last updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.