L'Oreal Paris

This is the authentic L'Oréal Paris Elvive Anti-Brassiness Purple Shampoo, a highly specialized color-correcting product imported from Australia. The original formula is designed to instantly neutralize unwanted warm tones, brassiness, and yellowing in lightened hair. This intensive toning shampoo leverages the principles of color theory, using rich purple pigments to cancel out brassy undertones while delivering essential nourishment. It is an excellent solution for keeping cool-toned blondes, highlighted brunettes, and silver or grey hair looking incredibly vibrant, bright, and salon-fresh.

Hair Concerns: Yellow, orange, or brassy undertones, color fading, and dullness.

Hair Type: Specifically formulated for blonde, bleached, grey, silver, or highlighted brunette hair.

L'Oréal Paris Elvive is a world-renowned expert in hair care innovation, and this purple shampoo's standout features include:

• Expert Purple Pigments: Formulated with rich violet toners that stand directly opposite yellow on the color wheel to cancel out brassiness in just one use.

• UV Filter Technology: Enriched with a protective UV filter to shield vulnerable, color-treated strands from environmental damage and premature fading.

• Deeply Nourishing Care: Unlike drying toning formulas, this creamy shampoo works to nourish the hair fiber, leaving it soft, touchable, and healthy-looking.

• Vibrant Color Correction: Restores a clean, cool-toned clarity to highlights and blonde shades, extending the time needed between expensive salon touch-ups.

• Gently Clarifying: Gently cleanses away daily impurities and excess surface oils with a mild lather while targeting pigment correction.

How to Use: Use once a week to complement your regular Elvive color care routine. Wearing suitable gloves, massage a generous amount into wet hair and leave it on for 1 to 3 minutes (or up to 5 minutes for highlighted brunettes). Rinse thoroughly with water. For optimal conditioning and toning results, follow with the Elvive Purple Conditioner.

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, CI 60730 (Acid Violet 43), Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Fragrance (Parfum).

Product Specifications:

• Brand: L'Oréal Paris (Elvive)

• Product Name: Colour Protect Anti-Brassiness Purple Shampoo

• Size: 200mL

• Hair Type: Blonde, Highlighted, Grey, or Bleached Hair

• Imported From: Australia