• Primary Hair Concerns: Stubborn brassy yellow or orange undertones, color dullness, wash-out, and dryness caused by chemical lifting.

• Core Active Ingredients: Professional-grade Purple Dye (Acid Violet 43), pure Hibiscus Flower Extract, and nourishing Coconut Acid.

• Expected Results: Instantly neutralized brassiness, extended color life, enhanced vibrancy, and touchably soft hair texture.

• Clean Formulation Standards: 100% sulfate-free, harsh salt-free, paraben-free, and formulated to be exceptionally gentle on color-treated hair.

Advanced Toning Technology & Non-Stripping Color Care

Lightened, blonde, and gray hair matrices are highly susceptible to environmental oxidation, which rapidly turns beautiful cool tones into dull, brassy shades. Traditional clarifying shampoos rely on aggressive sulfates and salts that strip away expensive color molecules and leave hair strands feeling parched. This professional color-care system uses a specialized surfactant network to safely balance and refresh your hair:

• Powerful Purple Pigment Toning: Infused with concentrated purple pigments that attach to porous areas of the hair shaft, actively counteracting and neutralizing brassy yellow and orange undertones to keep your blonde looking bright and cool-toned.

• Hibiscus-Infused Revitalization: Enriched with pure Hibiscus Sabdariffa Flower Extract to add remarkable softness and luminous shine while you tone.

• Gentle, Sulfate-Free Cleansing: Features a mild, non-stripping blend of coco-betaine and sodium cocoyl isethionate that preserves the hair’s natural moisture barrier and color integrity.

• Premium Sensory Experience: Releases a sophisticated, blooming aromatic botanical scent that elevates your daily shower routine into a luxury salon experience at home.

How to Use for Optimal Toning Results

1. Apply: Massage a generous amount of the purple shampoo into wet hair until a rich, luxurious lather forms.

2. Process: Leave the lather on the hair for 2 to 3 minutes to allow the active purple pigments to tone effectively.

3. Rinse & Boost: Rinse thoroughly with water. For the ultimate anti-brass protection, deep hydration, and maximum color radiance, immediately follow up with the matching L'Oréal EverPure Purple Conditioner.